"Hide your bag if it’s not a Hermès.”

In a now classic scene in Chinese television series 

Nothing but Thirty

, one of the main characters was cropped out of a group picture with a group of wealthy housewives at a social event. The reason? She was carrying a Chanel 2.55 flap bag, which costs around €4,000 (US$4,800), while the others came with Hermès Birkin or Kelly bags, which start at €10,000.

The character eventually won approval from the ladies, and subsequent business opportunities, after she bought a blue ostrich leather 

Birkin

.

After that pivotal moment in the show went viral last year, it started a discussion on social media about people’s perceptions of Chanel and Hermès, long considered the two most prestigious luxury fashion and accessories brands.

As one of the world’s fastest-growing economies, China has experienced an unprecedented rise in prosperity during the past 40 years. “Chinese television series have evolved as a mirror of society, moving wealth and money to a centre stage position,” the study finds.   According to the report, the country has seen a rise in female customers.

Women started to dominate the market in 2018, accounting for 71 per cent of luxury consumption, with women aged 26-35 seen as the core group in the luxury market.

“[The luxury brands] serve the function of supporting people’s identity. Consumers buy luxury products because they feel they are elevating themselves by owning something which is special, exclusive and desirable,” the study says. 

https://www.scmp.com/business/companies/article/3098445/little-sisters-army-young-women-china-reshaping-mergers-and

How interesting!  Canada is biggest growth market for Hermès

• "This year, Canada is Hermès’s fastest growing market, he says. Its president, Jennifer Carter, a three-decade-plus company veteran, is Hermès’s longest serving country leader. A wealthy Asian population and tourists helped spur sales at the four Canadian stores, two of them in Holt Renfrew & Co., and an e-commerce site, he says."
  
  
  
  
  http://www.theglobeandmail.com/report-on-business/careers/careers-leadership/hermes-patrick-thomas-a-high-fashion-balancing-act/article15574314/?page=all