Sunday, November 24, 2013
Path Less Travelled
"Hide your bag if it’s not a Hermès"
"Hide your bag if it’s not a Hermès.”
After that pivotal moment in the show went viral last year, it started a discussion on social media about people’s perceptions of Chanel and Hermès, long considered the two most prestigious luxury fashion and accessories brands.
As one of the world’s fastest-growing economies, China has experienced an unprecedented rise in prosperity during the past 40 years. “Chinese television series have evolved as a mirror of society, moving wealth and money to a centre stage position,” the study finds. According to the report, the country has seen a rise in female customers.
“[The luxury brands] serve the function of supporting people’s identity. Consumers buy luxury products because they feel they are elevating themselves by owning something which is special, exclusive and desirable,” the study says.
https://www.scmp.com/business/companies/article/3098445/little-sisters-army-young-women-china-reshaping-mergers-andHow interesting! Canada is biggest growth market for Hermès
- "This year, Canada is Hermès’s fastest growing market, he says. Its president, Jennifer Carter, a three-decade-plus company veteran, is Hermès’s longest serving country leader. A wealthy Asian population and tourists helped spur sales at the four Canadian stores, two of them in Holt Renfrew & Co., and an e-commerce site, he says."